Restaurants
In order to achieve success in marketing in the restaurant and hospitality industry today, one must have a thorough understanding of the marketplace. The consumers of lodging, food and beverage, and other travel-related products and services have changed.
The key to marketing in the hospitality industry today is understanding that there is no one consumer; there are many, even within the same individual, as defined by a particular set of needs. Comprehending this concept, understanding the needs of consumers, knowing the segmentations of the market, and selecting the best marketing tools to reach your consumers are what Martec do best.
The importance of branding for a restaurant
Whether you are aware of it or not your business projects a distinct and specific impression on prospective customers. Controlling this impression to appeal to your target market is the role of branding. If you’re new to the business or want to change your image we can work with you to create a new look and feel to your restaurant. We will identify the correct tone that will work with your target market whether that’s contemporary, traditional, rustic, and corporate or any combination to suit your clientele. From here we’ll work your brand into all your printed materials producing stunning designs of your stationary, restaurant menu design, signage, posters, flyers, banners, newspaper adverts, stickers, menus, etc.
A picture tells a thousand words
How do you get your potential customer to really want to come and eat in your restaurant? The best way is to show them the quality of the décor with professionally taken images and virtual tours. We can ensure that all aspects of your premises and business are photographed professionally. These images can be taken as high resolution images for use in your brochures, advertising and signage.
Interactivity
Using the medium of the Internet we can provide a combination of graphic design and animation to create custom website with designed interactive maps which can show animated facilities and amenities in and around your location.
Email marketing for restaurants
To keep customers or visitors to your web site informed we have an enquiry management system and newsletter email marketing facility built into our CMS. Using these systems users will receive regular emails informing them of events, news, offers and other relevant information. This system can be tied to your existing sales tools via a database download and import facility.
Internet Training
In order to maximise your visitor numbers and subsequent bookings you need to maximise your return on investment on search engine optimisation, Internet Marketing and Pay Per Click (PPC) campaigns. To do this effectively it often pays to have a member of staff who is very knowledgeable in this area. This can be difficult as the industry changes so frequently and to accommodate this we have a number of marketing workshops aimed at the hotel, restaurant and hospitality industry that will ensure that you can increase your online booking rates year after year and maintain a steady flow of customers.
To learn more about what we can do to help you, contact us today.
|
