IT Sector

The pressure on IT companies to come across as professional, capable and trustworthy in their branding and online presence is higher than for other businesses. Your customers expect you to know what you’re doing when it comes to computers and the web. Of course we have all seen technical companies who are very capable with programming attempt to build their own web sites and their lack of design and marketing know-how can often result in disaster.

The skills required for effective marketing are a combination of design, marketing, programming and crucially experience. As well as having the core skills, our experience gained working with literally hundreds of clients means we know what works for your business or organisation. We can start by assisting you in creating an effective corporate identity.  A professionally designed logo should be your starting point for all your marketing efforts. This logo should be combined with a corporate identity set of guidelines on how your brand should be extended to all your marketing materials and online presence.

In addition we can help you by producing your brochure, sales presentation, animations of your service or systems to help clients to understand your unique offering. For seminars or trade shows we can help you to create your signage, stands and promotional literature.

Online, we can produce a high quality web presence with a back end content management system that will allow any employee, not just the techies to manage your content, add new pages, modify the menu, add links, images and upload documents such as white papers and flash demos. Your site can be extended with custom application development such as blogging, forums, restricted access areas, ecommerce, newsletters, site search, document libraries, etc. For clients who have a software package to demonstrate we can create full CBT training videos that can be viewed on line or distributed on CD ROM. 

For those business who need to capture a large customer base we are expert in web marketing and can use a combination of organic search and pay per click campaigns to bring in a large number of site visitors. An ongoing marketing plan will allow us to work with you to help increase conversions on an ongoing basis achieving goals such as demo requests, downloads, registrations or (for sites with ecommerce) online sales.

To learn more about what we can do to help you, contact us today.