Property

The property boom has been the success story for Ireland in the last decade. But this success has meant that many competing auctioneers and real estate agents have entered the market. But escalating prices coupled with predictions of a correction in the near future and the interest in investing overseas have all placed pressures on property professionals to work harder to make sales.

In order to stand out from the crowd you need to start with a good logo and colour scheme for your signage, letterheads, property listings, etc. Property franchises do this really well. They know the importance of a great logo, identity and colour scheme and they know that this branding must be extended into everything.  Martec have years of experience in the development of branding that will fit well with your market and the needs of your business. We can cost effectively design a consistent set of all the marketing materials you will need to compete in your industry.

As well as your standard printed materials there will be times where a particular property or development will need something special to generate sufficient interest. We can develop your property brochures which can include custom designed maps, photography and 2D and 3D renders all produced with a look and feel consistent with your target audience.

All property professionals need a web site to promote available properties. Our online property management system is specially designed to allow you to upload your property details via a user friendly interface. Once uploaded the system creates all the property listings by location and category and creates detailed property pages with no design skills required. Featured properties and newly added properties can be prominently displayed on the home page and an integrated enquiry management system will allow you to follow up all requests for viewings and further details.

As well as online solutions we can also create offline systems such as plasma screen presentations for your office window, database system for managing sales and lettings, or an automated email management system to keep clients informed of new developments.

Finally, we can supply solutions and training on the ongoing web marketing of the site. New developments in paid advertising can allow site owners to target specific customers within specific geographical regions who are actively searching for your properties in their area. The value of this type of marketing is that the advert is only paid for when the user actually visits your site. This is called pay per click marketing and if done well will generate a large increase in enquiries. We are experts in web marketing and can ensure a positive return on investment.

Web analytics or tracking will allow you to track what users are doing on your web site; what pages are popular and what’s working and what’s not. This will allow us to further refine your site and thus increase your conversion rates of enquiries/sales.

In summary, we can provide a full end to end marketing solution for property professionals looking to move past the competition and secure their position as the best in the business. Contact us today to discuss your requirements in more detail.