Irish companies are learning that an effective logo design is vital to their business.

If you’re in business then you need to be able to stand out from your competition and be identified when your customer needs your product or service. The best way to do this is with a recognisable brand, logo or corporate identity. Your logo is not just your mark or signature, your logo is a visual representation of everything your company stands for. An unprofessional or outdated corporate image both on and offline reflects an unprofessional business in the eyes of your potential customers.

Right now you have to ask yourself, has your logo design become dated or taken a back seat to other visual images that represent your company’s identity? When you survey your customers and examine your competition, is there confusion about what you do or stand for? A good logo design should communicate something about the nature of your business, product or service. So if this vital design component is out of step with your message and customers, it’s time to bring it up to date.

Talk to us about your logo. We will work with you to brainstorm the message you wish to communicate. We will identify and create the personality of your business whether it is serious, trendy, friendly…we will create the visuals to get you noticed and admired.

Your logo will be created to work well on any range of media. It will be scalable, easy to produce, memorable and distinctive with a colour scheme and font selection that will be matched to the preferences of your target audience.

If your logo is already well known but outdated, we will update it in a way the will not alienate or confuse your existing customers and make it more viable for long term use by avoiding current trends and styles.

Talk to us and reveal your true identity.

Hosting (also known as Web site hosting, Web hosting, and Webhosting) is the business of housing, serving, and maintaining files for one or more Web sites. Hosting is required to place your website up onto the Internet so it can be seen by your visitors.

A Host is a server that is connected to the Internet 24 hours a day, 7 days a week and has the correct hardware and software installed to allow your website to work. More important than the computer space that is provided for Web site files is the fast connection to the Internet and the services available on the host.

Typically, an individual business hosting its own site would require a similar connection and it would be expensive. Using a hosting service lets many companies share the cost of a fast Internet connection for serving files.

Virtual hosting means that the services will be transparent and that each Web site will have its own domain name and set of e-mail addresses. In most usages, hosting and virtual hosting are synonyms.

Dedicated hosting is the provision of a dedicated server machine that is dedicated to the traffic to your Web site. Only very busy sites require dedicated hosting. Many companies purchase their own servers and place them on a site that provides fast access to the Internet. This practice is called colocation.

Not all hosting is created equal and there is a lot of very poor hosting options available that can result in slow load times, downtime, support issues and security breeches. We have the technical know-how to support and manage your website hosting as we do for our hosting clients.

Martec offer all of these services to our clients. Our hosting is suitable for the most basic starter web site to a complex site with many thousands of visitors a day. Our expertise and knowledge will allow us to choose the best solution to suit your needs and support the site once it’s online. Contact us today to find out more.

What’s the first thing that comes to mind when someone thinks about your company or brand? Not sure? Then you may have an image problem.

Brand awareness is the act of creating public awareness of a specific brand in order to maximise its recognition. Successful brand awareness strategies should define a company’s uniqueness and set it apart from competitors. Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the pre-eminent goals of any business should be to build brand awareness, albeit in as cost-effective manner as possible

An effective branding strategy rests on defining how you can be uniquely valuable to your customers, and then communicating that unique benefit in a way that’s easy to remember and clearly understandable. Ultimately, the relationship you build between your brand and your customers will be based on the value your company offers. And the bottom line is that perceived value is what creates loyal customers who will choose your product or service over others – even when they’re tempted with cheaper offers elsewhere. A strong corporate identity or logo design used effectively across all your marketing materials is the correct approach to use.

If you need more information on branding or would like to find out more about Martec and our specific services, please contact us now.