When you decide that it’s finally time to take the plunge and get a new logo or website or get help with your online marketing you’re going to have questions. Listed below are some of the most frequently asked questions we get asked over and over again.
If you have a question that is not answered here, or you want to get in touch to ask anything please free to contact us via our quick pre-sales question form to ask your question and we’ll do our best to answer honestly and promptly.
How much will a website cost?
The cost of a web site varies depending on your goals, your current situation and what you’d like to achieve in the long term.
Many companies start with a mindset of getting the cheapest website available just to be online and save money. But when they get no visitors or no new business or even worse, turn potential customers off, they have now incurred a far greater “opportunity cost” due to a loss of potential business that a good website would have generated.
With a failure behind them, they start to long for a website that can attract targeted visitors, create trust and capture leads and generate business. Not long after, they create a new website (thus incurring another cost) and start again. This time they may have better success but many skimp again and fail to maximise a decent return on their investment, thus continuing the cycle.
You need start with the end in mind, of developing a professional attractive website that is targeted to appeal to your ideal customer. One that builds trust, demonstrates your abilities, captures leads and is part of a fully integrated marketing system. A website like this will cost more than a bad website that turns customers off but the returns will be far greater thus it will pay itself off very quickly and will continue to be the platform on top of which you continue to grow your marketing and your business.
On our Quotation page we provide indicative budgets you should consider for your branding, website, ecommerce project and your Internet Marketing. Please complete this quote request form and we will tailor a perfect solution to help you to achieve your goals whilst staying within your budget.
I have received cheaper quotes to do my website, why shouldn’t I just go with one of those and save money?
Cheap web designers are cheap for a reason. Usually they have limited skills, very little business knowledge, unproven or non-existent processes and are typically using you as a guinea pig to learn on the job. Your website could be, and should be, your main source of new business, if done properly it can be. So why would you hand that over to some one who’s not going to make that happen?
For a bit more detail on this subject, read our blog post on why Cheap Website Designers Cost More
Why shouldn’t I just design a website myself or get my nephew or IT department to create a website?
Start by reading the answers to the questions above…but just to clarify you should stop thinking of your website as a technical task to be carried out by a technical person or department.
A website should be thought of as an extension of your marketing strategy and the persona of your business. It is the online equivalent of presenting your best company representative to your most desirable potential customer in order to show them how well you can deliver your brand promise and convince that prospect to trust you enough to allow further communication so that eventually they will get to know you and like you and do business with you. In the absence of this best company representative going in person to your prospect, you instead show them your website and say “this is us…this how good (or bad!) we are so do business with us…Please!”
Creating a great website that will become your best salesperson and truly represent your best abilities and qualities is an art form that takes many years of knowledge and experience in marketing, design, branding, sales, communications, technology, quality assurance and relationship building. It takes a talented team and experienced project manager to do it successfully and with as little stress as possible. You also need ongoing support (that you know will be there when you look for them!) so you can continually develop and grow your website to suit the changes in your business and the market.
In fact, if your goal is to save money, then in the long term you would be far better off to hand your marketing over to an experienced team and concentrate on the business you do best. Let them use their skills to free up your time, reduce frustration and deliver results to grow your business.
Will we need to have a meeting in connection with the website design?
In the majority of cases a meeting isn’t necessary. We have worked with many clients who we have never met in person and most of our projects are generally completed with contact via email and telephone only with no reduction in either quality or client satisfaction. We accept project requests from all over the world. If you require help in growing your business and in succeeding online, complete a project quote request and we will do our best to help you to grow your business and achieve your goals.
How long will it take for my web site to be designed?
The timescale of a website design project is often dictated by the client. If you have a deadline in mind we will endeavour to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images) to be sent to us by the client. We’ve been doing this since 1996 and we’ve worked with a diverse range of businesses and projects, we have a proven systems, solutions and methodologies. We’ve developed and refined our methods over many years, so you can expect our services and projects to be delivered consistently and in a timely fashion.
What if I do not like the design?
Our aim is to design for you a website or logo specific to your requirements which you are completely happy with. We use an extensive design and development process refined over many years and hundreds of clients to ensure satisfaction. There are many signoff stages where you get your feedback all along the way so there are no surprises. The best thing to do is view our portfolio in detail, if you like what you see then it is very likely that we will be able to match your requirements.
How many pages can I have on my web site?
If you opt for a content management system you can have as many pages as you like. From a search engines point a view, the more pages you have the better as search engines rank a site based on keywords and on frequency of updates. When Google displays the results, each result is a link back to single page. The more pages you have the more likely one of your pages is related to the search term entered. If you have a small website with less than 10 pages then you’ll have a hard time ranking higher in the search engine results than a web site of your competitor that has more content.
How do I update my website?
We recommend opting for a content managed website or CMS. A Content Management System or CMS allows you to manage your website yourself. You get a back end login area and with this you can add and edit your website’s pages, edit your menu, add links, images, videos, documents, etc. Some CMS systems can be very difficult to use so it is important to get a user-friendly CMS like ours with lots of functionality so managing your website is fun rather than a burden that you avoid.
A site without a CMS is called a static website. We would not recommend that you opt for this older website format. A static site is one which you cannot manage yourself and all changes need to be done by your web designer. These are generally cheaper than a CMS website but as you pay for updates they can often cost you more. The other cost is the fact that static sites don’t do very well in the Search Engines (because they have fewer pages and are updated less frequently) therefore you won’t rank as high as your competitors and you get less visitors, thus less enquiries and less sales.
Is there any training provided with the Content Management System – CMS?
Our Content Management Systems are created to be very easy to use and do have detailed help included. We provide very detailed training guides along with training over the phone or in person if necessary. However, if at any time you have any questions we are available to help you and can even login and look after your changes for you if needs be. We fully support all our customers for all work completed and are always available should you encounter any problems or require any enhancements or assistance, clients can log a support request and we’ll resolve any problems as quickly as possible.
Will my website be” Search Engine” friendly?
All our websites are created with search engines in mind and the website design is compliant with search engine guidelines. Our CMS based sites tend to do much better in the Search Engines as they have numerous tools and systems to aid with Search Engine Optimisation. Our CMS automatically optimises your website pages and coding to ensure compliance with major search engines, so your site will be correctly indexed and to prevent your site from being banned by Search Engines like Google. To ensure your website ranks high in the Search Engine results you do need to ensure that you have highly relevant, keyword rich content with is updated regularly and we will help you to organise this to maximise your results.
Can you provide domain name and hosting services?
Yes, we can provide total support to get your site up and running and ongoing support afterwards. If you do not already have a domain name, then we can research and find suitable domain names for you. Domain names have become very important to your search engine rankings as search engines will rank a domain name with related keywords higher than those without. We are experts in finding keyword rich domains.
We can also provide hosting totally suited to your website requirements and we’ll constantly, monitor and adjust space and bandwidth settings to match you needs so you won’t need to worry about inadequate hosting.
We’ll also look after your email services; we can connect your domain to your own internal mail servers if you use Microsoft Exchange, or provide online or POP/IMAP email services for all your staff. We can also offer anti SPAM options on your email so they are free from Spam or viruses.
You won’t have to trouble yourself with the technical details just send us a support request and we’ll look after it all for you.
Can I see how many visitors I’ve had to my website?
Yes we can provide detailed web analytics reports which shows where you visitors are coming from and which pages they looked at, which search engines are being used, which phrases are being typed into which search engines and many more interesting web tracking facts which you should find useful for future marketing campaigns.
What do I need to supply you to get started?
You will need to complete a quote request and fill out answers to the questions relating to your project. This will allow us to prepare a solution suited to your goals, needs and budget.
If you decide to work with us we will require a 50% deposit payable in advance. Upon receipt of the deposit we supply you with a detailed list of requirements specific to the project and deadlines to ensure we turn the project around as quickly as possible.
If we are designing a new logo for you then we will follow a detailed iterative process until we deliver the final artwork. This will be in a range of formats suitable for all your marketing needs. If you already have a logo then we will ask you to supply us the artwork.
We will also help you to decide on your content and images that you will need for your website and we show you how best to deliver that. We will ask you to supply your own photography were available but we’ll also supply you with fully licensed professional stock photography to be used to enhance the look of your website.
If we are to work with you on your Internet Marketing we’ll ask you for your current online services, however, if you have not yet carried out any online marketing we can help you to set up all your social profiles, do your keyword research, competitor analysis, analytics reviews, PPC setup, etc.
If you are looking to set up an ecommerce website then we have even more detailed processes and we will hold you hand all the way through form design, product selection, content integration, configuration and testing.
Why should I choose Martec?
There are lots of reasons to choose Martec and we have outlined those on our company page along with testimonials from our customers.